Proposed Development on former Hollingsworths Site - Braybrooke Road
Planning Application now in ref: HS/FA/08/00625
click here to see the complete application (on Hastings Council / UK Planninng Web Site)

Updated
6th October 2008

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"Let's get this straight, we would rather the site remained undeveloped than the proposed massive overdevelopment went ahead".
This was the actual quote expressed by a large number of residents when asked to expand on the notion that they wanted the site developed. They had come to the 'consultation' expecting to see a sympathetic plan for the site.
  What's this web site all about?

click for copy
of our original
leaflet

Click for Braybrooke Road Guest Book

 

 

We are worried that we are going to be saddled with an awful and massive overdevelopment of the old Hollingsworth site in Braybrooke Road. Our fears have not been allayed by a slick "consultation" where we naively thought that the developers may ask our opinions on what we'd like on the site, instead of which we were informed that they thought around a hundred units would be fine - never mind the impact on the area. The curent application is for 89 flats.

Research showed that Exit Asset Management was an eight quid company company set up in November 2006 so no track record, and described as a 'Business & Management Consultancy' - you can check the Companies House entries for Exit Asset Management here and their annual return here. No annual accounts have been filed. They imply that the Architect's track record was their track record this simply isn't true. My guess is that they're not interested in building on ther site, all they want to do is obtain planning consent for a vast number of housing units so that the site value will increase and the owner, Hovedean Properties (see below) can then sell it on. They have made much of the majority view that yes, the site shoud be developed but ignored the rider that what was proposed was totally unacceptable to the extent that many residents said that they would rather the site remained undeveloped.

At 2.5 times the height the proposed development would dwarf the Victorian terrace of Lower Park Road and would be clearly visible from the whole of St Helens Road from the roundabout to the Park cross roads - would that be a fitting backdrop for our beautiful Alexandra Park? - it would in fact be a running sore visible from most of the Victorian Hastings Valley from the Castle, West Hill, Lower Mount Pleasant Road, Quarry Road, Lower Park Road Priory Avenue, Priory Close not just Braybrooke Road where it would brood sullenly casting long shadows on the sunless chasm it had created and wow!! the flats would have north-facing balconies - that means no sun on them - so that they could look out over the park they had just blighted!,

EXIT Asset Management have now produced another glossy leaflet click here

Exit Asset management have submitted an application for a monolithic slab of a building comprising 89 flats with only 62 car parking spaces (very small cars only). The development is excessive and there are good and sound planning reasons for the Council's Planning Committee to reject the application. Write to the planning board to tell them to reject the application. The formal application was finally submitted 1st October and describes EXIT Asset management as 'Agent' c/o another 'Agent' Stiles Harold Williams - an estate agency based in Croydon.

Top of page Grounds for refusal of planning consent
Bulk
The sheer, horrendous bulk is out of keeping with the town, let alone the area, it's two and a half times higher than the attractive Lower Park Road Terrace which it completely dwarfs. Click here for what the Planning inspector said in 1989 when 83 flats were proposed and click here to see what he said about the 1993 proposal for 60 flats - both of which were considered an overdevelopment

Density

Equivalent to around 90 dwellings per acre (220 per hectare) which is blatantly excessive. Today's overcrowding is tomorrow's slums.

Parking

At least 14 parking spaces outside the development will be lost to allow for entrances, exits and access to refuse bins etc. don't forget the 'visibility splays' required for access and don't forget the shortfall of 27 spaces in the development and no allocated visitors' parking severe parking problems extending the length of Braybrooke Road, Lower Park Road, Priory Avenue and Stanley Road can be expected. White lines outside your house are likely to be ignored, We need to know THE EXACT NUMBER OF PARKING SPACES CURRENTLY AVAILABLE TO RESIDENTS THAT WILL BE LOST - and where we are supposed to park our cars.
Overlooking Privacy will be seriously compromised, gardens in Lower Park Road will be overlooked, those houses in Braybrooke Road with lower roof lines (mine included) will have their back gardens overlooked. Worst of all the outside areas of the Surestart building in Waterworks Road will be overlooked - do we want vulnerable children spied upon?
Relationship with existing properties
Planning consent was recently refused on a small development at 133 Braybrooke Road because it would have a "poor relationship with existing properties" - it conflicts with policy DG1 (b) and (c) of the Hastings Local Plan 2004. click here for copy of refusal.
Amenity Space The "Roof Garden" idea is, quite frankly, ludicrous, If implemented would provide a super opportunity for throwing things onto the road AND the railway - it is after all the only place for residents' children to play unless a responsible adult sees them across Hastings' busy ring road - check liklihood and time taken if you live on one of the upper floors! How long would the fanciful greenery last once subjected to salt-laden south-westerly winds. The greenery will quickly become brown and parched and look absolutely awful, particularly when viewd from the West Hill.
Top of pagePlanning History of the Braybrooke Road site
 

1989 Outline planning application for around 100 residential units including starter home and warden care flats and 85 car park spaces above and below ground withdrawn July 1989. Full planning application for 83 Flats refused July because it was too large. 1989. Developer lodged appeal and public enquiry held. Refusal upheld. Inspector's reasons for refusal click here
1993 Outline planning application for three-storey development of 60 flats in three separate blocks refused because it was still too large. Planning Inspector upholds refusal click here for his report
December 1992. Outline planning application for two and three storey development of 43 flats in three separate blocks granted subject to conditions December 1993.
1997 Renewal of planning permission for erection of a 2 and 3 storey development of 43 flats in 3 separate blocks.
1998 Full planning application for new car showroom and offices granted subject to conditions June 1998.
1999 Full planning application for new car showroom and workshop facility together with car display forecourt and parking areas granted November 1999.
2002 Full planning application for 56 apartments in four blocks including car-parking refused May 2002.
2003 Full planning application for 4 blocks of four storey flats, 56 in total with associated parking for 56 cars refused May 2003

 

 

More to come, meanwhile listed below are some other observations, including notes on document BRR 03 submitted by EXIT in support of their application.

 

Top of page FACT Exit Asset Management, now described as the 'Agent' for the site were set up for £8 29/11/2006. So the company has NO track record and NO company Accounts. In their February 2008 leaflet they say that the site "has been acquired for redevelopment by EXIT Asset Management" - the application form describes them as agents - why the attempt to mislead?
   
   
Client Introduction 1.1 Exit Asset Management Ltd is described as " a UK based asset management company with extensive experience in the redevelopment of brown field sites within London and the South East" This simply isn't true. They are a management consultancy established in November 2006 (click here for their Companies House registration) They haven't even submitted their annual accounts so where does this "extensive experience" come from?
Financial It's difficult to see how ANY financial institution would lend EXIT, with an issued share capital of £8 anything to even start the development. When built, will they be able to sell the flats? - so why the planning application? - could it be that consent with that sort of density establishes a much higher value for the land?
Estate Agents They'd say pretty much anything to get their commission on the new development - but what do they have to say about the effect on existing properties that will blighted by it. Not a planning consideration but it'll do nothing for existing property values.
   

click for copy
of our original
leaflet

Click for Braybrooke Road Guest Book

Top of page

A detailed response to EXIT's"New homes proposed for Braybrooke Road, Hastings Public Consultation: March 2008" click here
"Let's get this straight, we would rather the site remained undeveloped than the proposed massive overdevelopment went ahead".
This was the actual quote expressed by a large number of residents when asked to expand on the notion that they wanted the site developed. They had come to the 'consultation' expecting to see a sympathetic plan for the site.
Braybrooke Ward Councillors Contact cllr.godfrey.daniel@hastings.gov.uk and cllr.dominic.sabetian@hastings.gov.uk
Castle Ward Councillors Contact cllr.paul.barlow@hastings.gov.uk and cllr.peter.armstrong@hastings.gov.uk
Planning Officer Contact KPhillips@hastings.gov.uk

 

Top of pageWho are Exit Asset Management ?

Rebecca Katharyn MILLER
68 Harbour Way
Shoreham by Sea
West Sussex
BN43 5HG

Rebecca owns three shares - that's a three quid stake

Eleanor May YURTSEVER
Foxholes Lodge
36 Lesser Foxholes
Shoreham by Sea
West Sussex
BN43 5NT
Tel: (01273) 465504
Eleanor has a stake worth a fiver

 

 

Braybrooke and Hastings deserves better - the current proposal just isn't good enough.

Click for top of the pageClick for Braybrooke Road Guest Book

 

 

 

 

 

 

 

 

 

 

 

 

 

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